Why Do We Pin? New Gratifications Explain Unique Activities in Pinterest
Pinterest is now the fourth most popular social network site after Facebook, Twitter, and LinkedIn in the United States, offering its own suite of functions. This study investigated why individuals use specific features of Pinterest such as pinning, creating, liking, following, commenting, inviting,...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2016-08-01
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Series: | Social Media + Society |
Online Access: | https://doi.org/10.1177/2056305116662173 |