Why Do We Pin? New Gratifications Explain Unique Activities in Pinterest

Pinterest is now the fourth most popular social network site after Facebook, Twitter, and LinkedIn in the United States, offering its own suite of functions. This study investigated why individuals use specific features of Pinterest such as pinning, creating, liking, following, commenting, inviting,...

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Bibliographic Details
Main Authors: Ruoxu Wang, Fan Yang, Saijing Zheng, S. Shyam Sundar
Format: Article
Language:English
Published: SAGE Publishing 2016-08-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305116662173