| Summary: | Tourism is being considered as one of the most influential industries with regard to its economic role. Taking into consideration Iran’s tourism capabilities as well as its attractions, the country is unable in performing its relevant share. Zanjan is not an exception, however. By identifying these capabilities, Zanjan could perform its appropriate role regarding tourism. SWOT technique was applied in order to determine regarding the identification of strength, weakness, threats and opportunities and proposing an appropriate tourism strategy. Furthermore, AHP was applied for prioritization purposes regarding different strategies. The research method of this study is based on analytical-descriptive as well as based on field work and documentary method, this study suggests that defensive strategies with score of 0.367 has the highest comparative advantages as opposed to the other strategies. This indicates the removal of weakness and threats and the adoption of tourism appropriate comprehensive strategies for this city.
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