Cognitive Approach to the Stereotypical Placement of Women in Visual Advertising Space
This article conceptualizes the image of women in the sexist advertisements of the 1950s and 60s and in current advertising discourse by combining the research traditions of both cognitive linguistics and semiotic image analysis. The aim of the research is to try to evaluate how canonical positioni...
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| Format: | Article |
| Language: | English |
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Vilnius University
2013-10-01
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| Series: | Respectus Philologicus |
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| Online Access: | http://www.journals.vu.lt/respectus-philologicus/article/view/13820 |