STRATEGI PENGEMBANGAN KINERJA PEMASARAN MELALUI HUMAN CAPITAL DAN SOCIAL CAPITAL DENGAN KEMAMPUAN INOVASI SEBAGAI VARIABEL PEMEDIASI

STRATEGI PENGEMBANGAN KINERJA PEMASARAN MELALUI HUMAN CAPITAL DAN SOCIAL CAPITAL DENGAN KEMAMPUAN INOVASI SEBAGAI VARIABEL PEMEDIASI

Penelitian ini menguji bagaimana meningkatkan kinerja pemasaran industri bordir di Desa Padurenan melalui human capital dan social capital dengan kemampuan inovasi sebagai variabel pemediasi.Metode sensus digunakan untuk melihat tanggapan 21 pengrajin bordir terhadap pertanyaan-pertanyaan penelitian...

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Bibliographic Details
Main Authors:	Kesi Widjajanti, Eviatiwi Kusumaningtyas Sugiyanto, Mira Meilia Marka
Format:	Article
Language:	Indonesian
Published:	Universitas Semarang 2017-11-01
Series:	Jurnal Dinamika Sosial Budaya
Subjects:	Social Capital, Human Capital, Innovation Capability, Marketing Performance
Online Access:	http://journals.usm.ac.id/index.php/jdsb/article/view/561

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