Consumer Empowerment Profile in Rural and Urban Area

Consumer Empowerment Profile in Rural and Urban Area

The purpose of this research was to analyze the profile of consumer empowerment and the influence of demographic characteristics, socio-economic status and cosmopoliteness on consumer empowerment in rural and urban area. The research finding indicated a low consumer empowerment in urban and rural ar...

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Bibliographic Details
Main Authors: Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S Asngari
Format: Article
Language:English
Published: Universitas Indonesia 2014-06-01
Series:Asean Marketing Journal
Subjects:
consumer empowerment
cosmopoliteness
demographics
socio-economic
Online Access:http://journal.ui.ac.id/index.php/amj/article/view/3611

Internet

http://journal.ui.ac.id/index.php/amj/article/view/3611

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