| Summary: | The article analyses the studies on uncovering determinant attributes of the value sphere of people, involved in volunteer work. Conclusions made in the course of the analysis allow us to make an assumption about the significant role of human values as providing the motivational orientation for human behavior during the decision-making about participation in volunteer activities or abandoning it. The results of the author's empirical work are based on mathematic-statistical processing of the data, obtained in the survey of 400 people (including 300 volunteers), using the technique of the «Questionnaire of terminal values» (I.G. Senin). The empirical study confirmed the hypothesis about the existence of statistically significant differences between the individual indicators of the structure of human values of volunteers and people who do not participate in volunteer activities. Further research in this area should continue to specify the differences and identify key values in the personality structure of individuals, in order to ensure the formation of a maximally reliable picture of the collective identity of the modern volunteer
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