Dampak Pemakaian Media Sosial Terhadap Perkembangan Usaha Mikro (Studi Pada Usaha Makanan Kaki Lima)

• Main Author: Grace Citra Dewi
• Format: Article
• Language: Indonesian
• Published: APMAI Press 2019-04-01
• Series: J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia)
• Subjects: Media sosial; usaha mikro; pengembangan pemasaran
• Online Access: https://journal.apmai.org/v2/index.php/jmkli/article/view/35/34

The use of social media for business development is not a new thing for business actors. However, there are still many micro-scale food entrepreneurs who are hesitant to use social media to develop their businesses. Many also among those who have used social media, but have also not made progress in their business. This study discusses how the influence of social media on the development of micro-enterprises, especially the food sector, according to the perceptions of those who have used it. Using qualitative methods with a phenomenological approach, the results of the study show that the use of social media is believed to be very helpful in developing marketing. Technology so that it can be used optimally with its use, the entrepreneur must always keep abreast of the development of social media itself. In the long run, social media is not the most decisive thing to increase sales, good product support and services are key in achieving long-term sales increases. The results of this study can still be continued to get more perfect results as one of the theories of micro enterprise development.