LET’S PLAY BALL — MUSIC PLACEMENT AND MEDIATED SPORTS
This article focuses on music placement in commercials from a text analytical perspective. The article argues that music placement should not be understood merely in terms of usage and the ‘parasitic’ attachment of music to non-musical media texts, brands and products. Such placement includes the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mediamusic, LLC
2017-12-01
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| Series: | Mediamuzyka |
| Subjects: | |
| Online Access: | http://mediamusic-journal.com/Issues/8_2.html |