An Empirical Study on Factors Affecting Continuance Intention of Using Yu’e Bao
The success of Internet investment products such as Yu’e Bao directly relies on users' continuous participation. However, few researches have examined Internet investment products from the context of post-adoption. The purpose of this paper is to study continuance usage intention toward Yu’e Ba...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2018-01-01
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| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/304783 |