Modeling and Estimating User Influence in Social Networks

Modeling and Estimating User Influence in Social Networks

It is of importance to model and estimate the user influence in social networks, especially for advertisers who conduct viral marketing. In this paper, we are interested in the number of received messages incurred by a node generating a message, and introduce the concepts of individual influence and...

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Bibliographic Details
Main Authors: Pei Li, Haichao Nie, Fengjing Yin, Jianxun Liu, Dong Zhou
Format: Article
Language:English
Published: IEEE 2020-01-01
Series:IEEE Access
Subjects:
Diffusion dynamics
user influence
social networks
Online Access:https://ieeexplore.ieee.org/document/8968314/

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