Conceptualization, measurement and effects of positional issues in the Canadian electoral context

Conceptualization, measurement and effects of positional issues in the Canadian electoral context

It is a well-known fact that the major Canadian political parties now use political marketing tools to segment the electorate and target specific groups of voters. Positional issues are at the centre of this type of micro-targeting strategy. This article demonstrates that positional issues played a...

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Bibliographic Details
Main Authors: Yannick Dufresne, Catherine Ouellet
Format: Article
Language:English
Published: Elsevier 2019-04-01
Series:Heliyon
Subjects:
Political science
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844018382458

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