A Dynamic Bidding Strategy Based on Model-Free Reinforcement Learning in Display Advertising
Real-time bidding (RTB) is one of the most striking advances in online advertising, where the websites can sell each ad impression through a public auction, and the advertisers can participate in bidding the impression based on its estimated value. In RTB, the bidding strategy is an essential compon...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9258910/ |