Retail banking market segmentation based on the expected benefits of Bank Mellat customers
Goal of any enterprise is to be more efficient and gain morebenefits. Market segmentation in most areas, particularly retail bankingindustry, is a strategic tool for optimum allocation of resources and as aresult achieving this objective. This study with the purpose of retailbanking market segmentat...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-06-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_51378_cacec99ccbdb1d74d4673d3ec4f8b870.pdf |