Marketing in the control system of the organization finance

The marketing role in financial activity of the organisation is shown, their dual dependence is defined, three blocks of business process are allocated «marketing» connected with the finance, methods of working out of the budget of marketing are generalised, the estimation of efficiency of marketing...

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Bibliographic Details
Main Author:	Klimova Natalya Vladimirovna
Format:	Article
Language:	Russian
Published:	Международный центр научно-исследовательских проектов 2012-01-01
Series:	Sovremennye Tehnologii Upravleniâ
Subjects:	Marketing finance sales strategy the budget efficiency marketing audit.
Online Access:	http://sovman.ru/en/article/1304/

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spelling	doaj-64bf005eee7b441f88be4feeefadfff92020-11-25T00:53:38ZrusМеждународный центр научно-исследовательских проектов Sovremennye Tehnologii Upravleniâ2226-93392012-01-011304Marketing in the control system of the organization financeKlimova Natalya VladimirovnaThe marketing role in financial activity of the organisation is shown, their dual dependence is defined, three blocks of business process are allocated «marketing» connected with the finance, methods of working out of the budget of marketing are generalised, the estimation of efficiency of marketing activity and marketing audit are considered.http://sovman.ru/en/article/1304/Marketing finance sales strategy the budget efficiency marketing audit.
collection	DOAJ
language	Russian
format	Article
sources	DOAJ
author	Klimova Natalya Vladimirovna
spellingShingle	Klimova Natalya Vladimirovna Marketing in the control system of the organization finance Sovremennye Tehnologii Upravleniâ Marketing finance sales strategy the budget efficiency marketing audit.
author_facet	Klimova Natalya Vladimirovna
author_sort	Klimova Natalya Vladimirovna
title	Marketing in the control system of the organization finance
title_short	Marketing in the control system of the organization finance
title_full	Marketing in the control system of the organization finance
title_fullStr	Marketing in the control system of the organization finance
title_full_unstemmed	Marketing in the control system of the organization finance
title_sort	marketing in the control system of the organization finance
publisher	Международный центр научно-исследовательских проектов
series	Sovremennye Tehnologii Upravleniâ
issn	2226-9339
publishDate	2012-01-01
description	The marketing role in financial activity of the organisation is shown, their dual dependence is defined, three blocks of business process are allocated «marketing» connected with the finance, methods of working out of the budget of marketing are generalised, the estimation of efficiency of marketing activity and marketing audit are considered.
topic	Marketing finance sales strategy the budget efficiency marketing audit.
url	http://sovman.ru/en/article/1304/
work_keys_str_mv	AT klimovanatalyavladimirovna marketinginthecontrolsystemoftheorganizationfinance
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Marketing in the control system of the organization finance

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