Tracking How Social and Other Digital Media are Being Used in Public Relations Practice: A Twelve-Year Study
This paper reports on the results of a twelve-year longitudinal analysis trend study involving more than 5,500 public relations practitioners. Findings have found that the use of social and other digital communication media in public relations practice has continued to increase each year. This ha...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2017-06-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/PRJ-2017-Wright-Hinson-2-1.pdf |