Enterprise Design Thinking: An Investigation on User-Centered Design Processes in Large Corporations

Design thinking (DT) is considered a “human-centered” or “user-needs” process that leads to business innovation. Promising practices of DT application in real life have gained popularity in business, such as IBM’s the loop, IDEO’s 3I model, Design Council’s double diamond model, and Stanford’s d.sch...

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Bibliographic Details
Main Authors: Jieun Kwon, Younghyun Choi, Yura Hwang
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Designs
Subjects:
Online Access:https://www.mdpi.com/2411-9660/5/3/43