Digitalization influence on shopping centers strategic management
Shopping centers are an important aspect of the extremely dynamic life of the 21st century consumer. Nowadays, worldwide, shopping centers represent significant multimillion euro investments, remarking themselves with bold architectures and structures and an individual brand image. Retail markets ar...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-07-01
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| Series: | Proceedings of the International Conference on Business Excellence |
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| Online Access: | https://doi.org/10.1515/picbe-2017-0079 |