Comportamento Empreendedor na Exploração de Oportunidades: história oral sobre o caso de uma indústria do setor alimentício

• Main Authors: César Renato Ferreira da Costa, Hilka Vier Machado, Francisco Giovanni David Vieira
• Format: Article
• Language: Portuguese
• Published: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2007-01-01
• Series: Desenvolvimento em Questão
• Subjects: entrepreneurship; opportunity; strategy
• Online Access: http://www.redalyc.org/articulo.oa?id=75251004

Pursuing opportunities is one of the few explored fields on entrepreneurship research studies. The entrepreneurial process has started from one or several individuals about one idea to be explored. Factors such as access to information and cognitive system influence such mechanism, guiding behaviors towards the creation of values. The individuals role is extremely important for success achievement. Thus, this paper introduces an approach of pursuing opportunities according to one entrepreneurs view. The choice of the case study was based on the innovative character of the opportunity pursued by the entrepreneur, subject of this study. This paper is framed as a case study with oral history report, through which the entrepreneurial behavior and the sense of opportunity are inferred in accordance with the production and industrialization of diet-light food. The initial process of research and development was carried out by a kind of hatching in a university in the south of Brazil, when the Stevia Rebaudian plant, found in the Brazilian and Paraguayan flora, was studied.