| Summary: | Conversion and complementary industries are one of the best ways to develop agricultural waste prevention. One of the problems facing the date-making and finishing industries is the problem. Lack of attention to the innovation of these industries and consequently lack of sufficient share in domestic markets and lack of access to global markets. This study examines the total innovation management in the fields of branding, packaging and pricing, customer orientation, and date and time-consuming advertising. Method: According to the goals and assumptions, descriptive-analytical research and its survey method is a survey. According to the Cochran formula, 155 people are involved in marketing, packaging and processing of dates in Kerman province. To answer the research question, a questionnaire was designed as the main research tool. SPSS software and AMOS software were used to analyze the results. Findings ''Extensive Database of Resources'', ''New Technology'', ''Risk-taking Power'', ''How to Manage Workshops'' are Top Priorities in Comprehensive Innovation Management in Convertible and Supplementary Industries and ''Customer Oriented'' Component Marketing And in the packaging of the component ''smart packaging to maintain product quality'' and in the processing of products ''investment in the disinfection and grading sector'' are the most important elements in the development of conversion and complementary industries.
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