DIAGNÓSTICO DEL VOLUNTARIADO CORPORATIVO EN LA EMPRESA ESPAÑOLA

• Main Authors: Dolores Gallado Vázquez, Mª Isabel Sánchez Hernández, Mª Beatriz Corchuelo Martínez-Azúa, Alicia Guerra Guerra
• Format: Article
• Language: English
• Published: Facultad de Ciencias Sociales y Jurídicas, Universidad de Jaén 2010-12-01
• Series: Revista de Estudios Empresariales. Segunda Época
• Subjects: Social responsibility; corporate volunteering; Spanish companies
• Online Access: http://revistaselectronicas.ujaen.es/index.php/REE/article/view/474

After detecting the incipient stage of development of corporate volunteering in the countries of our environment, this work reflects the growing interest that this practice is beginning to offer also in our country. Once the notion and the basics of corporate volunteering are presented, we make a special emphasis on its ability to bind the company with its agents of interest, mainly in its strategic capacity and not philanthropic. The diagnostic survey carried out allows us to shape the perceptions of Spanish managers regarding the potential benefits and costs of corporate volunteering. The paper concludes with recommendations for its implementation and management.