Data of the patterns of youth local brand product consumption through online shopping

Data of the patterns of youth local brand product consumption through online shopping

This article presents data on the shift in urban youth consumption patterns from offline shopping to online shopping, and data on the tastes of urban youths towards local branded products marketed through online shopping. The data in this article were obtained from the results of field studies in fi...

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Main Authors: Bagong Suyanto, Henri Subiakto, Koko Srimulyo
Format: Article
Language:English
Published: Elsevier 2019-04-01
Series:Data in Brief
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340919300721
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spelling doaj-62f58b73d0e7439ebea69cac714faad92020-11-25T01:52:43ZengElsevierData in Brief2352-34092019-04-0123Data of the patterns of youth local brand product consumption through online shoppingBagong Suyanto0Henri Subiakto1Koko Srimulyo2Department of Sociology, Faculty of Social and Political Sciences, Airlangga University, Indonesia; Corresponding author.Department of Communication, Faculty Social Sciences and Political Sciences, Airlangga University, IndonesiaDepartment of Library and Information Science, Faculty of Social and Political Sciences, Airlangga University, IndonesiaThis article presents data on the shift in urban youth consumption patterns from offline shopping to online shopping, and data on the tastes of urban youths towards local branded products marketed through online shopping. The data in this article were obtained from the results of field studies in five cities and regencies, namely: Surabaya City, Malang City, Kediri City, Sidoarjo Regency and Jember Regency. The number of respondents surveyed was 500. The research data can be used by researchers who are interested in studying lifestyle and consumption behaviour of urban youth. The data on patterns of consumption behaviour of young people towards local brand products can also be used as a reference for local brand business people to develop their business development strategies if they are targeting at young people. Keywords: Online shopping, Local brand, Youths, Consumershttp://www.sciencedirect.com/science/article/pii/S2352340919300721
collection DOAJ
language English
format Article
sources DOAJ
author Bagong Suyanto
Henri Subiakto
Koko Srimulyo
spellingShingle Bagong Suyanto
Henri Subiakto
Koko Srimulyo
Data of the patterns of youth local brand product consumption through online shopping
Data in Brief
author_facet Bagong Suyanto
Henri Subiakto
Koko Srimulyo
author_sort Bagong Suyanto
title Data of the patterns of youth local brand product consumption through online shopping
title_short Data of the patterns of youth local brand product consumption through online shopping
title_full Data of the patterns of youth local brand product consumption through online shopping
title_fullStr Data of the patterns of youth local brand product consumption through online shopping
title_full_unstemmed Data of the patterns of youth local brand product consumption through online shopping
title_sort data of the patterns of youth local brand product consumption through online shopping
publisher Elsevier
series Data in Brief
issn 2352-3409
publishDate 2019-04-01
description This article presents data on the shift in urban youth consumption patterns from offline shopping to online shopping, and data on the tastes of urban youths towards local branded products marketed through online shopping. The data in this article were obtained from the results of field studies in five cities and regencies, namely: Surabaya City, Malang City, Kediri City, Sidoarjo Regency and Jember Regency. The number of respondents surveyed was 500. The research data can be used by researchers who are interested in studying lifestyle and consumption behaviour of urban youth. The data on patterns of consumption behaviour of young people towards local brand products can also be used as a reference for local brand business people to develop their business development strategies if they are targeting at young people. Keywords: Online shopping, Local brand, Youths, Consumers
url http://www.sciencedirect.com/science/article/pii/S2352340919300721
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AT henrisubiakto dataofthepatternsofyouthlocalbrandproductconsumptionthroughonlineshopping
AT kokosrimulyo dataofthepatternsofyouthlocalbrandproductconsumptionthroughonlineshopping
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