AN ANALYSIS OF THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCE AND SATISFACTION AND LOYALTY: TURKISH AIRLINES CASE
In today’s changing marketing conditions, all products are becoming similar and copied. Companies need to gain new customers and retain them in order to survive. It has become a necessity for companies to develop strategies that will differentiate from others in the eyes of customers in order to be...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
İstanbul Aydin University
2019-04-01
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| Series: | İstanbul Aydın Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://iaud.aydin.edu.tr/wp-content/uploads/2019/03/iaud_v11i2006.pdf |