E-learning adoption in hospitality education: An analysis with special focus on Singapore

• Main Authors: Revi Nair, Babu P. George
• Format: Article
• Language: English
• Published: International Hellenic University 2016-06-01
• Series: Journal of Tourism, Heritage & Services Marketing
• Subjects: E-learning; hospitality; education; active learning; polytechnics; Singapore
• Online Access: http://jthsm.gr/vol2iss1/2-1-1.pdf

This paper explores issues and challenges in the adoption of e-learning in hospitality education, with special reference to Singapore. Hospitality being a ‘high-touch’ profession and many hospitality related skills being largely intangible, there has been significant industry resistance in technology adoption. There has been concerns from multiple stakeholder groups as to how effectively can technologies compensate for the loss of social context of traditional hands-on learning. However, in Singapore, some polytechnic based schools have practically demonstrated the ways by which technology could be meaningfully integrated into hospitality education.