Marketing Research on the Retail Market in Braşov with a View to Obtaining Solutions to Diminish the Negative Effects of the Economic Crisis

Under the present circumstances of the economic crisis, studying the retail market is a must. The tendencies emphasize a diminution of consumption. Retailers face a long series of problems in the present context. These problems refer to the reduction of turnover, as the number of clients reduces as...

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Main Author:	Bălăşescu S.
Format:	Article
Language:	English
Published:	Transilvania University Press 2009-12-01
Series:	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:	retail research crisis solutions
Online Access:	http://but.unitbv.ro/BU2009/BULETIN2009/Series%20V/BULETIN%20V%20PDF/017%20balasescu%20s.pdf

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spelling	doaj-62e35bd9e7ae42fd9bd4dd8d0fe036252020-11-25T00:03:50ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942009-12-012 (51)11722Marketing Research on the Retail Market in Braşov with a View to Obtaining Solutions to Diminish the Negative Effects of the Economic CrisisBălăşescu S.Under the present circumstances of the economic crisis, studying the retail market is a must. The tendencies emphasize a diminution of consumption. Retailers face a long series of problems in the present context. These problems refer to the reduction of turnover, as the number of clients reduces as well. The research in the domain shows what instruments retailers use in order to diminish the negative effects of the crisis. The present work presents some of the results of the qualitative research, as well as of the quantitative one.http://but.unitbv.ro/BU2009/BULETIN2009/Series%20V/BULETIN%20V%20PDF/017%20balasescu%20s.pdfretailresearchcrisissolutions
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Bălăşescu S.
spellingShingle	Bălăşescu S. Marketing Research on the Retail Market in Braşov with a View to Obtaining Solutions to Diminish the Negative Effects of the Economic Crisis Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences retail research crisis solutions
author_facet	Bălăşescu S.
author_sort	Bălăşescu S.
title	Marketing Research on the Retail Market in Braşov with a View to Obtaining Solutions to Diminish the Negative Effects of the Economic Crisis
title_short	Marketing Research on the Retail Market in Braşov with a View to Obtaining Solutions to Diminish the Negative Effects of the Economic Crisis
title_full	Marketing Research on the Retail Market in Braşov with a View to Obtaining Solutions to Diminish the Negative Effects of the Economic Crisis
title_fullStr	Marketing Research on the Retail Market in Braşov with a View to Obtaining Solutions to Diminish the Negative Effects of the Economic Crisis
title_full_unstemmed	Marketing Research on the Retail Market in Braşov with a View to Obtaining Solutions to Diminish the Negative Effects of the Economic Crisis
title_sort	marketing research on the retail market in braşov with a view to obtaining solutions to diminish the negative effects of the economic crisis
publisher	Transilvania University Press
series	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn	2065-2194
publishDate	2009-12-01
description	Under the present circumstances of the economic crisis, studying the retail market is a must. The tendencies emphasize a diminution of consumption. Retailers face a long series of problems in the present context. These problems refer to the reduction of turnover, as the number of clients reduces as well. The research in the domain shows what instruments retailers use in order to diminish the negative effects of the crisis. The present work presents some of the results of the qualitative research, as well as of the quantitative one.
topic	retail research crisis solutions
url	http://but.unitbv.ro/BU2009/BULETIN2009/Series%20V/BULETIN%20V%20PDF/017%20balasescu%20s.pdf
work_keys_str_mv	AT balasescus marketingresearchontheretailmarketinbrasovwithaviewtoobtainingsolutionstodiminishthenegativeeffectsoftheeconomiccrisis
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Marketing Research on the Retail Market in Braşov with a View to Obtaining Solutions to Diminish the Negative Effects of the Economic Crisis

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