Repulsive Buying Behaviour: A Perceptual Study
Better understanding of repulsive buying behaviour has positive contribution to the country’s economic state and also towards the quality of product and services. In the recent years the consumer is showing a kind of revulsion in its buying behaviour. Repulsive buying behaviour in consumer is repugn...
Main Authors: | Satinder Kumar, Rishi Raj Sharma |
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Format: | Article |
Language: | English |
Published: |
Srusti Academy of Management
2017-12-01
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Series: | Srusti Management Review |
Subjects: | |
Online Access: | http://www.srustimanagementreview.ac.in/paperfile/140702815_Repulsive%20Buying%20Behaviour%20A%20Perceptual%20Study.pdf |
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