PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)

PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)

<em>This research was purposed to explain the influence of consumers’ attitude toward their decision to purchase related to the application of CSR program. Consumers’ attitude toward the application of CSR program done by Aqua. Has been observed over cognitive and affective component. Analysis...

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Bibliographic Details
Main Authors: Endi Sarwoko, Madziatul Churiyah
Format: Article
Language:Indonesian
Published: Universitas Kanjuruhan Malang 2007-01-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
Consumers’ attitude, Corporate Social Responsibility (CSR), Purchase decision
Online Access:http://ejournal.unikama.ac.id/index.php/JEKO/article/view/931

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