PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)

PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)

<em>This research was purposed to explain the influence of consumers’ attitude toward their decision to purchase related to the application of CSR program. Consumers’ attitude toward the application of CSR program done by Aqua. Has been observed over cognitive and affective component. Analysis...

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Main Authors: Endi Sarwoko, Madziatul Churiyah
Format: Article
Language:Indonesian
Published: Universitas Kanjuruhan Malang 2007-01-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
Consumers’ attitude, Corporate Social Responsibility (CSR), Purchase decision
Online Access:http://ejournal.unikama.ac.id/index.php/JEKO/article/view/931
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spelling doaj-62acdd2f970f4d00a75af2fd731a46e72020-11-24T23:44:22ZindUniversitas Kanjuruhan MalangJurnal Ekonomi Modernisasi0216-373X2502-40782007-01-013214716410.21067/jem.v3i2.931806PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)Endi SarwokoMadziatul Churiyah<em>This research was purposed to explain the influence of consumers’ attitude toward their decision to purchase related to the application of CSR program. Consumers’ attitude toward the application of CSR program done by Aqua. Has been observed over cognitive and affective component. Analysis technique their used was in this research multiple regression technique analysis. The result of this research concluded that consumer had a positive attitude toward the application of Aqua CSR program. From this research, it could be proved that consumers’ attitude related to the application of CSR program significant effect toward consumers’ purchase decision</em>http://ejournal.unikama.ac.id/index.php/JEKO/article/view/931Consumers’ attitude, Corporate Social Responsibility (CSR), Purchase decision
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Endi Sarwoko
Madziatul Churiyah
spellingShingle Endi Sarwoko
Madziatul Churiyah
PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)
Jurnal Ekonomi Modernisasi
Consumers’ attitude, Corporate Social Responsibility (CSR), Purchase decision
author_facet Endi Sarwoko
Madziatul Churiyah
author_sort Endi Sarwoko
title PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)
title_short PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)
title_full PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)
title_fullStr PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)
title_full_unstemmed PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)
title_sort pengaruh sikap konsumen terhadap keputusan pembelian minuman merek aqua berkaitan dengan penerapan program csr (corporate social responsibility)
publisher Universitas Kanjuruhan Malang
series Jurnal Ekonomi Modernisasi
issn 0216-373X
2502-4078
publishDate 2007-01-01
description <em>This research was purposed to explain the influence of consumers’ attitude toward their decision to purchase related to the application of CSR program. Consumers’ attitude toward the application of CSR program done by Aqua. Has been observed over cognitive and affective component. Analysis technique their used was in this research multiple regression technique analysis. The result of this research concluded that consumer had a positive attitude toward the application of Aqua CSR program. From this research, it could be proved that consumers’ attitude related to the application of CSR program significant effect toward consumers’ purchase decision</em>
topic Consumers’ attitude, Corporate Social Responsibility (CSR), Purchase decision
url http://ejournal.unikama.ac.id/index.php/JEKO/article/view/931
work_keys_str_mv AT endisarwoko pengaruhsikapkonsumenterhadapkeputusanpembelianminumanmerekaquaberkaitandenganpenerapanprogramcsrcorporatesocialresponsibility
AT madziatulchuriyah pengaruhsikapkonsumenterhadapkeputusanpembelianminumanmerekaquaberkaitandenganpenerapanprogramcsrcorporatesocialresponsibility
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