CONSUMER BAHAVIOUR REGARDING “LIGHT” FOOD PRODUCTS ON THE ZAGREB MARKET
The trend of healthy eating and consumers’ awareness of the connection between diet and own health increased the consumption of the food with reduced content of fat and sugar, i.e. “light” products. In order to satisfy consumers’ needs producers of “light” products need to be acquainted with their c...
Main Authors: | MARIJA Cerjak, IDA Rupčić, MARINA Tomić, MAGDALENA Zrakić |
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Format: | Article |
Language: | Bulgarian |
Published: |
University of Zagreb, Faculty of Agriculture
2001-09-01
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Series: | Journal of Central European Agriculture |
Subjects: | |
Online Access: | http://jcea.agr.hr/articles/480_CONSUMER_BAHAVIOUR_REGARDING_LIGHT_FOOD_PRODUCTS_ON_THE_ZAGREB_MARKET_en.pdf |
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