Orientasi Kewirausahaan pada Kinerja Usaha Kecil dan Menengah (UKM) Sumatera Barat: Analisis Peran Moderasi dari Intensitas Persaingan, Turbulensi Pasar dan Teknologi

• Main Authors: Yunia Wardi, Perengki Susanto, Nor Liza Abdullah
• Format: Article
• Language: English
• Published: Institut Teknologi Bandung 2017-04-01
• Series: Jurnal Manajemen Teknologi
• Subjects: Entrepreneurial orientation; competitive intensity; market and technological turbulence; SMEs performance
• Online Access: http://journal.sbm.itb.ac.id/index.php/mantek/article/view/2036

Abstract. The purpose of this study is to analyse the effect of entrepreneurial orientation (EO) include innovativeness, proactiveness, and risk-taking on performance of small and medium enterprises (SMEs) in West Sumatra moderated by competitive intensity, market, and technological turbulence. The population of the study was all managers or owners of leading products/services of SMEs in West Sumatra. Further, samples were taken by using nonprobabilities sampling method i.e. purposive sampling. The sample size used in the analysis of 400 samples. Data were analyzed by using moderated regression analysis (MRA). The findings show that EO includes innovativeness, proactiveness, and risk-taking have a significant effect on SMEs performance in West Sumatra. However, the moderating effect of competitive intensity, market and technological turbulence on the relationship between EO and SMEs performance were not supported. Managerial implications of the findings are then discussed. Keywords: Entrepreneurial orientation, competitive intensity, market and technological turbulence, and SMEs performance