Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries

This paper presents an analysis of the marketing policy of higher education institutions of the Russian Federation. Learn how to attract students from the CIS countries in the higher education institutions of the Russian Federation with the use of marketing strategies. Recommendations are made to th...

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Bibliographic Details
Main Author: A A Bulkov
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2014-12-01
Series:Polylinguality and Transcultural Practices
Subjects:
Online Access:http://journals.rudn.ru/polylinguality/article/viewFile/1997/1470
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spelling doaj-62405b3136c44e6e8b5d19b74227cb892020-11-24T22:00:40ZengPeoples’ Friendship University of Russia (RUDN University)Polylinguality and Transcultural Practices2618-897X2618-89882014-12-01041791881997Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countriesA A Bulkov0FGBOU VPO «Moscow state University of design and technology»This paper presents an analysis of the marketing policy of higher education institutions of the Russian Federation. Learn how to attract students from the CIS countries in the higher education institutions of the Russian Federation with the use of marketing strategies. Recommendations are made to the content of the websites of educational institutions. Description of the proposed University of Internet marketing.http://journals.rudn.ru/polylinguality/article/viewFile/1997/1470marketing policyapplicants from countries of CISmarketing strategiesofficial sites of educational institutionsthe traditional pattern of promotion of corporate websitesInternet marketing
collection DOAJ
language English
format Article
sources DOAJ
author A A Bulkov
spellingShingle A A Bulkov
Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries
Polylinguality and Transcultural Practices
marketing policy
applicants from countries of CIS
marketing strategies
official sites of educational institutions
the traditional pattern of promotion of corporate websites
Internet marketing
author_facet A A Bulkov
author_sort A A Bulkov
title Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries
title_short Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries
title_full Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries
title_fullStr Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries
title_full_unstemmed Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries
title_sort marketing policy of the university of the russian federation as a means of attracting graduates from cis countries
publisher Peoples’ Friendship University of Russia (RUDN University)
series Polylinguality and Transcultural Practices
issn 2618-897X
2618-8988
publishDate 2014-12-01
description This paper presents an analysis of the marketing policy of higher education institutions of the Russian Federation. Learn how to attract students from the CIS countries in the higher education institutions of the Russian Federation with the use of marketing strategies. Recommendations are made to the content of the websites of educational institutions. Description of the proposed University of Internet marketing.
topic marketing policy
applicants from countries of CIS
marketing strategies
official sites of educational institutions
the traditional pattern of promotion of corporate websites
Internet marketing
url http://journals.rudn.ru/polylinguality/article/viewFile/1997/1470
work_keys_str_mv AT aabulkov marketingpolicyoftheuniversityoftherussianfederationasameansofattractinggraduatesfromciscountries
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