Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries
This paper presents an analysis of the marketing policy of higher education institutions of the Russian Federation. Learn how to attract students from the CIS countries in the higher education institutions of the Russian Federation with the use of marketing strategies. Recommendations are made to th...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
|
Series: | Polylinguality and Transcultural Practices |
Subjects: | |
Online Access: | http://journals.rudn.ru/polylinguality/article/viewFile/1997/1470 |
id |
doaj-62405b3136c44e6e8b5d19b74227cb89 |
---|---|
record_format |
Article |
spelling |
doaj-62405b3136c44e6e8b5d19b74227cb892020-11-24T22:00:40ZengPeoples’ Friendship University of Russia (RUDN University)Polylinguality and Transcultural Practices2618-897X2618-89882014-12-01041791881997Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countriesA A Bulkov0FGBOU VPO «Moscow state University of design and technology»This paper presents an analysis of the marketing policy of higher education institutions of the Russian Federation. Learn how to attract students from the CIS countries in the higher education institutions of the Russian Federation with the use of marketing strategies. Recommendations are made to the content of the websites of educational institutions. Description of the proposed University of Internet marketing.http://journals.rudn.ru/polylinguality/article/viewFile/1997/1470marketing policyapplicants from countries of CISmarketing strategiesofficial sites of educational institutionsthe traditional pattern of promotion of corporate websitesInternet marketing |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
A A Bulkov |
spellingShingle |
A A Bulkov Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries Polylinguality and Transcultural Practices marketing policy applicants from countries of CIS marketing strategies official sites of educational institutions the traditional pattern of promotion of corporate websites Internet marketing |
author_facet |
A A Bulkov |
author_sort |
A A Bulkov |
title |
Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries |
title_short |
Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries |
title_full |
Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries |
title_fullStr |
Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries |
title_full_unstemmed |
Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries |
title_sort |
marketing policy of the university of the russian federation as a means of attracting graduates from cis countries |
publisher |
Peoples’ Friendship University of Russia (RUDN University) |
series |
Polylinguality and Transcultural Practices |
issn |
2618-897X 2618-8988 |
publishDate |
2014-12-01 |
description |
This paper presents an analysis of the marketing policy of higher education institutions of the Russian Federation. Learn how to attract students from the CIS countries in the higher education institutions of the Russian Federation with the use of marketing strategies. Recommendations are made to the content of the websites of educational institutions. Description of the proposed University of Internet marketing. |
topic |
marketing policy applicants from countries of CIS marketing strategies official sites of educational institutions the traditional pattern of promotion of corporate websites Internet marketing |
url |
http://journals.rudn.ru/polylinguality/article/viewFile/1997/1470 |
work_keys_str_mv |
AT aabulkov marketingpolicyoftheuniversityoftherussianfederationasameansofattractinggraduatesfromciscountries |
_version_ |
1725843347717750784 |