Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries

• Main Author: A A Bulkov
• Format: Article
• Language: English
• Published: Peoples’ Friendship University of Russia (RUDN University) 2014-12-01
• Series: Polylinguality and Transcultural Practices
• Subjects: marketing policy; applicants from countries of CIS; marketing strategies; official sites of educational institutions; the traditional pattern of promotion of corporate websites; Internet marketing
• Online Access: http://journals.rudn.ru/polylinguality/article/viewFile/1997/1470
• ISSN: 2618-897X; 2618-8988

This paper presents an analysis of the marketing policy of higher education institutions of the Russian Federation. Learn how to attract students from the CIS countries in the higher education institutions of the Russian Federation with the use of marketing strategies. Recommendations are made to the content of the websites of educational institutions. Description of the proposed University of Internet marketing.