Elements of Social Media Marketing: A Holistic Framework in Online Culinary
Consumer's lifestyle has been greatly shifted due to the massive development of social media and brought unprecedented opportunities and challenges for marketing activities. There are few steps leading to consumer in deciding the product that they want to buy. This study helps to explain elemen...
Main Authors: | Lina Setiawati, Nono Wibisono |
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Format: | Article |
Language: | Indonesian |
Published: |
Politeknik Negeri Bali
2020-11-01
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Series: | Jurnal Bisnis dan Kewirausahaan |
Subjects: | |
Online Access: | http://ojs.pnb.ac.id/index.php/JBK/article/view/2101 |
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