Elements of Social Media Marketing: A Holistic Framework in Online Culinary

Consumer's lifestyle has been greatly shifted due to the massive development of social media and brought unprecedented opportunities and challenges for marketing activities. There are few steps leading to consumer in deciding the product that they want to buy. This study helps to explain elemen...

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Bibliographic Details
Main Authors: Lina Setiawati, Nono Wibisono
Format: Article
Language:Indonesian
Published: Politeknik Negeri Bali 2020-11-01
Series:Jurnal Bisnis dan Kewirausahaan
Subjects:
sme
Online Access:http://ojs.pnb.ac.id/index.php/JBK/article/view/2101

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