Summary: | The Gendersternchen (*), German for Gender Star or Gender Asterisk, is one of the means available in the Germans language for referring to non-heteronormative persons. The aim of the present article is to analyse this discourse, i.e. the topoi and the arguments employed in the German-language newspaper articles addressing the Gender Star. In total, four sub-topics were delimited in order to be further analysed: the fact that it was voted Anglicism of the year 2018; talks of Council for German Orthography dealing with the codification of the term; general texts dealing with the gender-fair language; and introduction of a gender-fair language of Hannover local authorities. The conclusions of the discourse analysis can be relevant for a further comparative study of Slavonic languages, e.g. Czech, Slovene, where the asterisk sign and other means of highlighting non-heteronormative persons also begin to appear.
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