Effective Segmentation of Organic Food Consumers in Vietnam Using Food-Related Lifestyles

Effective Segmentation of Organic Food Consumers in Vietnam Using Food-Related Lifestyles

The consumer purchase of environmentally friendly products like organic food is essential to environmental sustainability. This study applies the unique food-related lifestyles (FRL) approach to segment organic food consumers in Vietnam, a country in which there is increasing concern about food safe...

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Bibliographic Details
Main Authors: Le Van Huy, Mai Thi Thao Chi, Antonio Lobo, Ninh Nguyen, Phan Hoang Long
Format: Article
Language:English
Published: MDPI AG 2019-02-01
Series:Sustainability
Subjects:
market segmentation
organic food marketing
food-related lifestyles
conservatives
trendsetters
unengaged
attitudes
health concern
sustainable consumption
emerging market
Online Access:https://www.mdpi.com/2071-1050/11/5/1237

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