| Summary: | The purpose of this research is to produce a document that can be used as evaluation material or reference in the framework of planning or decision making made by decision makers in fulfilling regional economic development targets based on the potential resources available in Manado City. This research focuses on disclosing the potential of traditional markets, even though they have traditional local economic characteristics, but the existence of traditional markets is still very feasible to become a profitable and spectacle regional economic potential in increasing regional development even in a modern market climate which is full of various activity facilities. The method used in this research is qualitative research methods. The data obtained from the data sources in this research are: traditional market retailers, traditional market consumers, the people of Manado City who carry out business activities routinely in traditional markets, such as laborers, suppliers of commodity traded in traditional markets, management of traditional markets and scholars. The results of this study have analyzed the various economic benefits of the existence of traditional markets for local communities, especially the people of Manado City; retail business in traditional markets, traditional market consumers, laborers and porters in traditional markets and suppliers of commodity merchandise in traditional markets.
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