Senior's lifestyle and their store choice
To attract and retain customers, an understanding of their motives and reasons for selecting particular food and grocery store is needed. This is of particular importance in the growing segment of seniors. The size of the senior's market demands a better understanding of the older consumer. The...
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| Format: | Article |
| Language: | English |
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University Dzon Nezbit
2014-01-01
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| Series: | Megatrend Revija |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2014/1820-31591404071L.pdf |