Are personas done? Evaluating their usefulness in the age of digital analytics
In this critique, we conceptually examine the use of personas in an age of availability of large-scale online analytics data. Based on the criticism and benefits outlined in prior work, we formulate the major arguments for and against the use of personas, analyze these arguments, and demonstrate are...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Deakin University
2018-11-01
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| Series: | Persona Studies |
| Subjects: | |
| Online Access: | https://ojs.deakin.edu.au/index.php/ps/article/view/737 |