PENGARUH LINGKUNGAN TOKO DAN KECENDERUNGAN BERBELANJA TERHADAP PERILAKU PEMBELIAN IMPULS

PENGARUH LINGKUNGAN TOKO DAN KECENDERUNGAN BERBELANJA TERHADAP PERILAKU PEMBELIAN IMPULS

This paper aims to explore the process by which four store environment (music, light, employee, and layout) and two individual characteristics (shopping enjoyment tendency (SET) and impulse buying tendency (IBT)) influence impulse buying behavior through positive and negative affect, and urge to buy...

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Bibliographic Details
Main Author: Mufti Rahmadi
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2014-09-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Online Access:http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/807

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