RELATIONAL BENEFIT, KEPUASAN, DAN LOYALITAS PELANGGAN PADA BENGKEL PT HONDA DEWATA MOTOR

RELATIONAL BENEFIT, KEPUASAN, DAN LOYALITAS PELANGGAN PADA BENGKEL PT HONDA DEWATA MOTOR

Providing customer satisfaction consistently could make customers become loyal to the company.  Loyal customers were the source of income and they would help the company to survive in the business com­petition. Relationship marketing was a strategy that can be used to achieve these goals, through re...

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Bibliographic Details
Main Authors: I Made Surya Prayoga, Ni Nyoman Kerti Yasa, Made Wardana
Format: Article
Language:English
Published: Petra Christian University 2015-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Relational benefits
customer satisfaction
customer loyalty
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19226

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