“She writes like a Woman”: Paratextual Marketing in Delarivier Manley’s Early Career

Delarivier Manley has long been discussed as a sensational and successful Tory political satirist of the early eighteenth century. In the late seventeenth century, however, she associated with Whigs, experimented with genres, and tested different techniques for marketing her texts. Mimicking the met...

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Main Author:	Kate Ozment
Format:	Article
Language:	English
Published:	Ghent University 2016-06-01
Series:	Authorship
Subjects:	Delarivier Manley Kate Ozment Gender Celebrity celebrity studies self-representation
Online Access:	https://www.authorship.ugent.be/article/view/2354

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spelling	doaj-60521daf480147b6970c9a77b34b63202020-11-24T22:44:29ZengGhent UniversityAuthorship2034-46432016-06-0151“She writes like a Woman”: Paratextual Marketing in Delarivier Manley’s Early CareerKate Ozment0Texas A&MDelarivier Manley has long been discussed as a sensational and successful Tory political satirist of the early eighteenth century. In the late seventeenth century, however, she associated with Whigs, experimented with genres, and tested different techniques for marketing her texts. Mimicking the methods of celebrity actresses, Manley used paratextual addresses to engage public interest in a carefully curated identity, creating a commodity in her persona that she would employ throughout her career. This paper traces her developing persona in her first three publications: Letters Writen by Mrs. Manley, The Lost Lover, and The Royal Mischief. Although these texts are not explicitly political satire, they nevertheless explicate the preliminary and halting machinations of an astute businesswoman and the marketing tactics Manley would employ throughout her career. The result is a more complete and nuanced picture of Manley’s commercial authorship.https://www.authorship.ugent.be/article/view/2354Delarivier ManleyKate OzmentGenderCelebritycelebrity studiesself-representation
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Kate Ozment
spellingShingle	Kate Ozment “She writes like a Woman”: Paratextual Marketing in Delarivier Manley’s Early Career Authorship Delarivier Manley Kate Ozment Gender Celebrity celebrity studies self-representation
author_facet	Kate Ozment
author_sort	Kate Ozment
title	“She writes like a Woman”: Paratextual Marketing in Delarivier Manley’s Early Career
title_short	“She writes like a Woman”: Paratextual Marketing in Delarivier Manley’s Early Career
title_full	“She writes like a Woman”: Paratextual Marketing in Delarivier Manley’s Early Career
title_fullStr	“She writes like a Woman”: Paratextual Marketing in Delarivier Manley’s Early Career
title_full_unstemmed	“She writes like a Woman”: Paratextual Marketing in Delarivier Manley’s Early Career
title_sort	“she writes like a woman”: paratextual marketing in delarivier manley’s early career
publisher	Ghent University
series	Authorship
issn	2034-4643
publishDate	2016-06-01
description	Delarivier Manley has long been discussed as a sensational and successful Tory political satirist of the early eighteenth century. In the late seventeenth century, however, she associated with Whigs, experimented with genres, and tested different techniques for marketing her texts. Mimicking the methods of celebrity actresses, Manley used paratextual addresses to engage public interest in a carefully curated identity, creating a commodity in her persona that she would employ throughout her career. This paper traces her developing persona in her first three publications: Letters Writen by Mrs. Manley, The Lost Lover, and The Royal Mischief. Although these texts are not explicitly political satire, they nevertheless explicate the preliminary and halting machinations of an astute businesswoman and the marketing tactics Manley would employ throughout her career. The result is a more complete and nuanced picture of Manley’s commercial authorship.
topic	Delarivier Manley Kate Ozment Gender Celebrity celebrity studies self-representation
url	https://www.authorship.ugent.be/article/view/2354
work_keys_str_mv	AT kateozment shewriteslikeawomanparatextualmarketingindelariviermanleysearlycareer
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“She writes like a Woman”: Paratextual Marketing in Delarivier Manley’s Early Career

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