Dağıtım Kanallarında Üretici-Bayi İlişkilerinde Bağımlılık Kavramı ve Bağlılığın İşbirliği, Bağımlılık ve Memnuniyet Üzerine Etkileri = Dependence and its Iinfluences on Cooperation, Commitment and Satisfaction in Manufacturer-dealer Relationships in Distribution Channels
In this study, we focus on the construct of dependence in working relationships between manufacturer firms and their distributors. We discuss the three facets of the dependence construct (transaction investments, replacability and importance) and their specific effects on manufacturer-distributor re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dogus University
2002-01-01
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| Series: | Doğuş Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://journal.dogus.edu.tr/index.php/duj/article/view/210 |