Muscle Talk Online and Impression Formation Based on Body Type: Comparisons Between Asian American and Caucasian American Males

This study aimed to investigate how individuals form impressions about the self-esteem and life satisfaction of a male who engages in muscle talk on Facebook. The study examined (a) how a target’s body build and peer-generated comments influence observers’ impression of him, and (b) how such influen...

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Bibliographic Details
Main Authors: Emiko Taniguchi, Hye Eun Lee
Format: Article
Language:English
Published: SAGE Publishing 2019-04-01
Series:American Journal of Men's Health
Online Access:https://doi.org/10.1177/1557988319845811