Iranian advertisements: A postcolonial semiotic reading
This paper is a postcolonial reading of a number of Iranian brands and logos to discover the influence of Western hegemony on the design of Iranian advertisements. The advertising's pivotal role in supporting the brands has made producers employ creative strategies. Benefiting from the tenets o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2018-05-01
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| Series: | Kasetsart Journal of Social Sciences |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2452315118301668 |