The Analysis of Factors Affecting the Buying Interest of E-Commerce Customers

The Analysis of Factors Affecting the Buying Interest of E-Commerce Customers

The goals of this research are to analyze factors affecting buying interest of e-commerce customers residing in the areas of Jakarta, Bogor, Depok, Tangerang, and Bekasi in Indonesia. A questionnaire is developed as the data acquisition instrument and is pretested by 30 respondents. The pretest is i...

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Bibliographic Details
Main Authors: Harisno Harisno, Deborah Herby
Format: Article
Language:English
Published: Bina Nusantara University 2018-05-01
Series:CommIT Journal
Subjects:
Interest of Customer, E-Commerce, Shopping Experience, Buying InterestInterest of Customer, E-Commerce, Shopping Experience, Buying Interest
Online Access:https://journal.binus.ac.id/index.php/commit/article/view/2089
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spelling doaj-601b7a8035284609b6fb0bbbf9decc0a2020-11-25T01:31:37ZengBina Nusantara UniversityCommIT Journal1979-24842460-70102018-05-01121131810.21512/commit.v12i1.20893308The Analysis of Factors Affecting the Buying Interest of E-Commerce CustomersHarisno HarisnoDeborah HerbyThe goals of this research are to analyze factors affecting buying interest of e-commerce customers residing in the areas of Jakarta, Bogor, Depok, Tangerang, and Bekasi in Indonesia. A questionnaire is developed as the data acquisition instrument and is pretested by 30 respondents. The pretest is intended to evaluate the validity and reliability of the instrument. For the research, the data are collected from a random sample of 200 respondents. The research variables are ease of use, enjoyment, shopping experience, trust, promotion/advertising, and price. A structural equation model is established to assess the relations between the interested variables. As the results, the analysis shows that the factors of ease of use, promotion/advertising, and price significantly influence the buying interest. Meanwhile, the enjoyment, shopping experience, and trust do not affect the buying interest.https://journal.binus.ac.id/index.php/commit/article/view/2089Interest of Customer, E-Commerce, Shopping Experience, Buying InterestInterest of Customer, E-Commerce, Shopping Experience, Buying Interest
collection DOAJ
language English
format Article
sources DOAJ
author Harisno Harisno
Deborah Herby
spellingShingle Harisno Harisno
Deborah Herby
The Analysis of Factors Affecting the Buying Interest of E-Commerce Customers
CommIT Journal
Interest of Customer, E-Commerce, Shopping Experience, Buying InterestInterest of Customer, E-Commerce, Shopping Experience, Buying Interest
author_facet Harisno Harisno
Deborah Herby
author_sort Harisno Harisno
title The Analysis of Factors Affecting the Buying Interest of E-Commerce Customers
title_short The Analysis of Factors Affecting the Buying Interest of E-Commerce Customers
title_full The Analysis of Factors Affecting the Buying Interest of E-Commerce Customers
title_fullStr The Analysis of Factors Affecting the Buying Interest of E-Commerce Customers
title_full_unstemmed The Analysis of Factors Affecting the Buying Interest of E-Commerce Customers
title_sort analysis of factors affecting the buying interest of e-commerce customers
publisher Bina Nusantara University
series CommIT Journal
issn 1979-2484
2460-7010
publishDate 2018-05-01
description The goals of this research are to analyze factors affecting buying interest of e-commerce customers residing in the areas of Jakarta, Bogor, Depok, Tangerang, and Bekasi in Indonesia. A questionnaire is developed as the data acquisition instrument and is pretested by 30 respondents. The pretest is intended to evaluate the validity and reliability of the instrument. For the research, the data are collected from a random sample of 200 respondents. The research variables are ease of use, enjoyment, shopping experience, trust, promotion/advertising, and price. A structural equation model is established to assess the relations between the interested variables. As the results, the analysis shows that the factors of ease of use, promotion/advertising, and price significantly influence the buying interest. Meanwhile, the enjoyment, shopping experience, and trust do not affect the buying interest.
topic Interest of Customer, E-Commerce, Shopping Experience, Buying InterestInterest of Customer, E-Commerce, Shopping Experience, Buying Interest
url https://journal.binus.ac.id/index.php/commit/article/view/2089
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