ROLE OF THE SALESPERSON IN “TOTAL DESIGN”

Sales Management has known, during the last decades, a fulminating increase in the degree of complexity, enriching itself with new relationship strategies among the different components of the management system. These aim at new perspectives on the relationship between production and sale, between f...

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Main Author:	Nelu DORLE
Format:	Article
Language:	English
Published:	Nicolae Titulescu University Publishing House 2016-06-01
Series:	Challenges of the Knowledge Society
Subjects:	management Total Design market research marginal rate of substitution sale.
Online Access:	http://cks.univnt.ro/uploads/cks_2016_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2016_business_administration_and_marketing_art.104.pdf

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spelling	doaj-60117b14aeba41ee8a77638328051f552020-11-25T01:05:29ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962068-77962016-06-016-728732ROLE OF THE SALESPERSON IN “TOTAL DESIGN”Nelu DORLE0PhD Candidate, Technical University from Cluj-Napoca, Faculty of Machine Manufacturing, Engineering and Management, project manager, Prof. Dr. Eng. Liviu Morar.Sales Management has known, during the last decades, a fulminating increase in the degree of complexity, enriching itself with new relationship strategies among the different components of the management system. These aim at new perspectives on the relationship between production and sale, between factory and market, and finally on the relationship between manufacturer and salesperson. The traditional view on designing a product is improved by means of the “Total Design” system, which targets a more ample perspective of the product and its fields of reference, in the sense that it gives greater importance to marketing and the requests of customers in the production design. And in this respect, the salesperson as a main link between the two economic spheres, gains a fundamental role.http://cks.univnt.ro/uploads/cks_2016_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2016_business_administration_and_marketing_art.104.pdfmanagementTotal Designmarket researchmarginal rate of substitutionsale.
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Nelu DORLE
spellingShingle	Nelu DORLE ROLE OF THE SALESPERSON IN “TOTAL DESIGN” Challenges of the Knowledge Society management Total Design market research marginal rate of substitution sale.
author_facet	Nelu DORLE
author_sort	Nelu DORLE
title	ROLE OF THE SALESPERSON IN “TOTAL DESIGN”
title_short	ROLE OF THE SALESPERSON IN “TOTAL DESIGN”
title_full	ROLE OF THE SALESPERSON IN “TOTAL DESIGN”
title_fullStr	ROLE OF THE SALESPERSON IN “TOTAL DESIGN”
title_full_unstemmed	ROLE OF THE SALESPERSON IN “TOTAL DESIGN”
title_sort	role of the salesperson in “total design”
publisher	Nicolae Titulescu University Publishing House
series	Challenges of the Knowledge Society
issn	2068-7796 2068-7796
publishDate	2016-06-01
description	Sales Management has known, during the last decades, a fulminating increase in the degree of complexity, enriching itself with new relationship strategies among the different components of the management system. These aim at new perspectives on the relationship between production and sale, between factory and market, and finally on the relationship between manufacturer and salesperson. The traditional view on designing a product is improved by means of the “Total Design” system, which targets a more ample perspective of the product and its fields of reference, in the sense that it gives greater importance to marketing and the requests of customers in the production design. And in this respect, the salesperson as a main link between the two economic spheres, gains a fundamental role.
topic	management Total Design market research marginal rate of substitution sale.
url	http://cks.univnt.ro/uploads/cks_2016_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2016_business_administration_and_marketing_art.104.pdf
work_keys_str_mv	AT neludorle roleofthesalespersonintotaldesign
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ROLE OF THE SALESPERSON IN “TOTAL DESIGN”

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