Marketing Implications of Framing in the Decision‑Making
Framing is a psychological concept closely related with decision‑making. It says, that the way the information is served to the recipients, affects their opinion about a certain issue and, consequently, their decisions. Frame presents perception of the reality, since the limits of rationality often...
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| Format: | Article |
| Language: | English |
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Mendel University Press
2018-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
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| Online Access: | https://acta.mendelu.cz/66/5/1267/ |