Market-Driven Management in Community Events

The potential of tourism-based activities to help achieve environmental preservation and conservation has been recognised. Events are frequently identified in plans for destination development and promoted as an attractor for leisure activity visitors. Festivals and events might be considered a me...

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Bibliographic Details
Main Authors: Antonella Capriello, Giovanni Fraquelli
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2008-12-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/article/view/9328
Description
Summary:The potential of tourism-based activities to help achieve environmental preservation and conservation has been recognised. Events are frequently identified in plans for destination development and promoted as an attractor for leisure activity visitors. Festivals and events might be considered a means to achieve sustainable development aims, whenever social, economic and environmental objectives are included in the policy makers’ agenda and translated into factual measures.
ISSN:1593-0300
1593-0319