The role of corporate branding in Serbian mobile phone operator market
This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what...
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| Format: | Article |
| Language: | English |
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University of Debrecen
2009-12-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
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| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/7582 |
| Summary: | This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.
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| ISSN: | 1789-221X 1789-7874 |