Moderating effect of product type on online shopping behaviour and purchase intention: An Indian perspective
As per the ASSOCHAM-Resurgent survey (2016), around 70 million people in India shopped for something online, and this number is expected to cross 100 million by 2017. This fact clearly reverberates the fact that Indian e-commerce has come a long way. The objective of this paper is to analyse the fac...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
|
| Series: | Cogent Arts & Humanities |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311983.2018.1495043 |