The Impact of digital technology on e-commerce development in Russian Federation

• Main Authors: Lobacheva Elena, Yadova Natalia
• Format: Article
• Language: English
• Published: EDP Sciences 2020-01-01
• Series: MATEC Web of Conferences
• Subjects: digital technology; e-commerce; digitalization; digital economy mobile commerce; personalization; blockchain technology; social networks; omnichannel business
• Online Access: https://www.matec-conferences.org/articles/matecconf/pdf/2020/07/matecconf_cr2020_02016.pdf

The article is devoted to the problem of development and influence of digital technologies on e-Commerce enterprises. The types and forms of digital technologies used in this field are studied the characteristics and features of modern e-Commerce in the Russian Federation are considered. The modern Russian e-Commerce market still lags behind foreign ones in terms of the number of users and assortment, but it shows high annual growth rates. The article substantiates the point of view that the further development of e-Commerce is one of the key drivers of growth of all trade in the Russian Federation and the economy total. So, it is very important to assess not only the current state of the e-commerce market, but also to identify perspective trends in its development. E-commerce analysis of research if indicates that modern digital technologies can shape and control the way that a buyer goes from getting acquainted with a product to purchasing it. Digital technologies help to create new patterns of customer relationship. The article offers an overview of the main areas of use of digital technologies that are used in this field: Big Data and personalization, mobile Commerce, Blockchain technology, social networks. This overview can be useful to the scientific and business communities when conducting research in the field of digital economy, when building business plans and strategies taking into account the use of modern digital technologies in the development of the information society.